Short video ads in Bahasa Indonesia for online sellers, made from product photos in minutes
Small sellers on Indonesian marketplaces and social shops need fresh short videos every week to stay visible, but a basic 15-second ad from a freelancer costs Rp 300,000 to Rp 750,000 and takes three days. Most sellers repost the same product photos instead, and their posts fade within days as shoppers scroll past.
Kilau turns a few product photos and a price into vertical videos with Bahasa Indonesia voiceover, captions and local music, in a casual or formal tone. Sellers choose scripts tuned for flash sales, bundles or new arrivals, generate ten variants at once, and see which ones keep viewers watching past three seconds and which bring orders.
Indonesia has more than 20 million online sellers, mostly micro businesses; we target the roughly 2 million who advertise regularly, then the Philippines and Vietnam.
Freemium mobile app with a paid plan at Rp 149,000 a month for 60 videos, credit packs for big sale days, and agency plans for teams running many shops.
Dimas PrasetyoCEO and co-founder
Ayu LestariCPO and co-founder
Wulan HidayatiHead of EngineeringGetting thousands of micro-sellers to pay a monthly subscription is hard, and Kilau has done it mostly through word of mouth. Linking each video to orders rather than just views makes the value clear to sellers. Dimas and Ayu know this market from running their own shops.
For our marketplace store it is far quicker than briefing an editor, and the hooks in Bahasa Indonesia sound natural. After a few weeks, though, the voices and music beds repeat often enough that regular followers notice. There is no brand kit for our fonts and colours, and music licensing terms for paid ads were not clear to us.
Reply from Dimas Prasetyo, CEO
Brand kits and 30 new voices are in beta now, and every template shows plain-language music licence terms.
Templates for kondangan outfits and wholesale price ladders show a team that watches local selling culture closely. The insights screen links hooks to orders, which is more useful than view counts. The big shop platforms could build similar tools into their own apps, and nobody I asked had a clear answer for that.
We manage social shops for around twenty small fashion and beauty sellers, and Kilau replaced most of our freelance editing. Generating ten variants and dropping the weak ones after a day is how we work now. Switching between client accounts is still clumsy.
Coming soon. Testimonials are invited by the founder and shown separately from open reviews.
Coming soon. Follow Kilau Studio to hear about product and funding updates when this launches.
