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Sendero Credit

VerifiedRaising Series A

Working-capital credit decisions for lenders financing Latin American shopkeepers and distributors

4.0(4 reviews)Fintech AIBogotá, Colombia4 followers
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Overview

Problem

Neighbourhood shops in Colombia and Peru buy stock on short supplier credit, yet most have no credit file a bank can read. Lenders who try to serve them phone references and visit stores, so a US$800 loan can cost US$60 to underwrite and take nine days to approve. Good borrowers give up and go back to informal street lenders charging 20% a month.

Solution

Sendero reads the data shopkeepers already generate, with their consent: distributor order history, mobile wallet flows and electronic invoices. Its models score repayment risk, propose a limit and tenor, and explain each decision in plain Spanish so credit officers can override it. Lenders call it from their loan origination flow by API and get a decision in under four minutes.

Target market

Fintech lenders, cooperatives and consumer-goods distributors offering credit to the roughly 2 million small shops across Colombia, Peru and Mexico, a working-capital need estimated in the tens of billions of dollars.

Business model

Platform fee from US$8K a month per lender plus US$1.00–2.50 per credit decision, with volume tiers for distributors running embedded credit programmes.

Demo and media

Team

  • Juliana OcampoCEO and co-founder
  • Andrés QuinteroCTO and co-founder
  • Camila RestrepoHead of Risk
  • Diego ArangoHead of Partnerships

Traction and funding

  • Lending partners11
  • Decisions per month38,000
  • Annual recurring revenueUS$2.1M
  • 90+ day default rate2.8%
Current roundSeries A, raising US$9MPrevious: Seed US$2.4M (2022)

Reviews and ratings

Write a review
4.04 reviews
  • 5 stars1 reviews
  • 4 stars2 reviews
  • 3 stars1 reviews
  • 2 stars0 reviews
  • 1 star0 reviews
Sub-scores
Product
4.0
Team
4.5
Potential
4.3
  • Lucas Ferreira
    Verified demoCustomer

    We had decisions flowing in three sprints

    We plugged Sendero into our merchant lending flow expecting a long integration, and it took three sprints including the sandbox. The factor breakdown is what sold our credit committee: every decision shows which data moved the limit and where it came from. Our officers now only look at about a quarter of applications.

  • Kenji Watanabe
    Investor

    Credible team in an unglamorous, large market

    Juliana and Camila clearly know informal retail credit, and their answers on fraud rings and related-party lending were precise. Net revenue retention above 120% suggests lenders expand once the first programme works. The Spanish-language explanations are a smart touch for credit officers.

  • Layla Haddad
    Industry observer

    Works well where there is distributor data, less so elsewhere

    In the demo, shops with a connected distributor feed got crisp, well-explained decisions. Shops relying only on wallet data and invoices received noticeably lower limits and more manual reviews, which matters for the Mexico launch where those feeds are thinner. Pricing per decision also adds up fast for small cooperatives.

    Reply from Juliana Ocampo, CEO

    A wallet-only model for Mexico is in development, and cooperatives under 1,000 decisions a month will get a flat-fee plan.

  • Hannah Lindqvist
    Investor

    Strong data moat through distributors

    The distributor partnerships are the interesting part here: order history from beverage and snack distributors is a better signal than anything a bureau has on these shops. Default rates look healthy for the segment. I'd want to see how the models hold up through a full credit cycle before calling it proven.

    Reply from Juliana Ocampo, CEO

    Our oldest cohorts are now 30 months old, and we publish their performance to partners every quarter; happy to share the latest pack.

Testimonials

Coming soon. Testimonials are invited by the founder and shown separately from open reviews.

Updates

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